The Dos and Don’ts of SMS Marketing: Best Practices for Marketing Agencies

3 Mins read

Did you know that SMS messages have an open rate of 98%

With such a high percentage, it’s no wonder that SMS marketing has become a popular tool for businesses to connect with customers in a direct and personal way. 

However, with the increasing use of SMS marketing, it’s important for marketing agencies to understand the dos and don’ts of this powerful channel in order to create successful campaigns. 

In this article, we’ll explore the best practices for SMS marketing and provide marketing agencies with expert tips to create engaging and effective campaigns. Read on!

Do: Keep Your Messages Short and Sweet

One of the biggest advantages of SMS marketing is its brevity. With a limit of 160 characters, SMS messages force you to be concise and to the point. This means cutting out any unnecessary words or phrases and focusing on the key message that you want to convey. 

Short messages are also more likely to be read and responded to, as customers are more likely to engage with messages that they can quickly and easily understand.

Don’t: Send Too Many Messages

Sending too many messages can annoy your customers and lead to them opting out of your SMS marketing list. Be mindful of how often you send messages and stick to a schedule. A good rule of thumb is to send no more than two messages per week.

Do: Personalize Your Messages

Personalization is key in SMS marketing. Use your customer’s name in your message and tailor your message to their specific interests or behaviors. Personalized messages are more likely to be opened and read, leading to higher conversion rates.

Don’t: Send Messages at Inappropriate Times

Sending messages at inappropriate times can also annoy your customers and lead to opt-outs. Avoid sending messages early in the morning or late at night. Additionally, be mindful of time zones if you have customers in different locations.

Do: Include a Call-to-Action (CTA)

Every SMS message should have a clear call-to-action (CTA) that encourages your customers to take action. This could be anything from visiting your website to making a purchase. Make sure your CTA is clear and easy to follow.

Don’t: Use Slang or Jargon

Using slang or jargon can make your messages difficult to understand and turn off potential customers. Stick to clear and concise language that everyone can understand.

Do: Follow Regulations

Not following regulations can result in fines and legal repercussions. Make sure to obtain express consent from your customers before sending them SMS messages, and provide an opt-out option in every message you send.

Best Practices for SMS Marketing Agencies

Understand Your Audience and Tailor Messages Accordingly

To create successful SMS marketing campaigns, it’s important to understand your audience and tailor your messages accordingly. This means understanding their interests, preferences, and behaviors, and crafting messages that speak directly to their needs. 

Take the time to segment your audience and create targeted campaigns that are tailored to each group’s interests and preferences.

Segment and Target Your Audience

Segmenting and targeting your audience allows you to send highly relevant messages to specific groups of people, increasing the chances of conversion.

Measure Your Results

Track your open rates, click-through rates, and conversion rates to measure the success of your SMS marketing campaign and optimize your strategies for better results.

Develop a Texting Strategy that Aligns with Your Overall Marketing Plan

SMS marketing should be an integral part of your overall marketing plan. Develop a texting strategy that aligns with your other marketing channels and supports your overall business goals. This means thinking strategically about the messages you send, the frequency of your campaigns, and the overall impact of your SMS marketing efforts.

Provide Value to Customers

When it comes to SMS marketing, it’s essential to provide value to your customers with relevant and timely messages. This means crafting messages that are informative, useful, and add value to your customer’s life. 

For example, if you’re at a restaurant, you might send out a message with a special offer or promotion for the week. Or if you’re a retailer, you might send out a message alerting customers to a flash sale. The key is to make sure that the message is relevant to your customer’s interests and needs.

Obtain Consent and Offer Opt-Out Options

Finally, it’s important to obtain consent from your customers before sending them SMS messages. This can be done through an opt-in process, where customers give you permission to send them messages. 

It’s also important to offer opt-out options so that customers can easily unsubscribe from your messages if they no longer wish to receive them. This not only ensures that you’re complying with legal requirements but also helps to build trust with your customers and shows that you respect their privacy and preferences.

Use a Professional SMS Marketing Platform like

To make the most of SMS marketing, it’s important to use a professional platform like This platform provides a wide range of features and tools to help you create, manage, and analyze your SMS marketing campaigns. 

From automation to segmentation to analytics, has everything you need to create successful campaigns that drive results.

With RingBot’s SMS marketing software, it’s easier than ever to create and manage successful SMS marketing campaigns. Try it today!

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