The Agency Toolkit Episode – Close More Sales with Matt Wolach

Building a great product or service doesn’t always guarantee good results. It takes a lot of work to build a startup and grow your business. You have to know your customer and utilize the means and tools that are available.

Founder and CEO of Ringbot, Matt Wolach, explains how to close more sales and how to use SEO to your advantage. He also shares with Host Julia McLaughlin about how their company came to be and how they manage it.


Podcast: The Agency Toolkit

Episode: The Agency Toolkit Episode – Close More Sales with Matt Wolach

Host: Julia McLaughlin

Guest: Matt Wolach


Use SEO to Stand Out

Small businesses need to establish a strong online presence in today’s digital era. Reaching your target audience and making yourself stand out from the competition requires a solid Search Engine Optimization (SEO) plan. To begin with, you have to know your customers first – who is your target audience? Are you selling to the right people? Tap into what works and make it your own. By knowing your target audience and investing in SEO, you can distinguish your brand from that of competitors in your area who offer similar products or services by ranking above them in search engines.

Tell Your Story

One of the most powerful things you can add to your marketing strategy is storytelling. Stories fascinate people. Stories trigger emotions. They can help you establish meaningful connections with your audience and focus your message on their needs. Of course, your marketing has to fit your brand’s personality; it has to speak to a target audience. Don’t make it cringy! Your narrative has to be who and what you are as a brand.

Pay Attention to Your Customers

Your target audience consists of people who have problems that you can solve. Customers want to feel seen and heard. Your customer support team plays a huge role in attracting and retaining customers. Understanding their needs is a non-negotiable step in building a startup. You have to put yourself in your customers’ shoes and apply a human-centered approach when interacting with customers.


The Perfect D-E-A-L

If you want to close deals, you have got to remember these tips. First, discover. Discover your target audience and get to know them up close and personal. Then, educate your buyers as to what you offer and how you can help them. Associate your product or service with the things you have discovered from your target audience and the education you have given them. Finally, lead. Take charge of your brand – go through the process step by step and follow through to the end.

Create A Sense of Urgency

Remember, there always has to be a Call-to-Action. You can compel potential buyers by creating a sense of urgency. Say, there are limited spots available, or you can offer discounts for a limited time. Give incentives and rewards. Tailor your offer to your audience and vice-versa.


Matt Wolach

[07:18] “We actually want to make sure we’re selling to the right people.”

[15:53] “And believe it or not, when you realize how much you can help them and help them. They’re gonna want to work with you. And so you actually sell more.”

Julia McLaughlin

[03:01] “Sales is something that I feel like you can study for (a) lifetime and still not know everything about.”

[15:31] “When you change the dynamic, and it’s coming from a place of helping someone, it’s so much easier, and it’s a different way that you communicate with people.”


To learn more about Matt Wolach and Ringbot, visit:

You can also find Matt Wolach on LinkedIn at:

For more about how host Julia McLaughlin helps software companies achieve maximum growth, visit

Leave a comment