As a business owner, it’s essential to stay abreast of the most up-to-date communication technologies to get the most out of your marketing efforts.
Texting is one of the most influential and popular modes of communication. With the continued rise of multimedia messaging and the increasing use of automated chatbots, numerous texting trends will undoubtedly shape the future of SMS marketing.
As we look ahead to 2023, staying informed of the latest texting trends will be a key factor in creating successful marketing campaigns.
Here, we provide insight into the most crucial texting trends to look out for in 2023 and how to use them to your advantage!
- Automated Chatbots
One of the most significant texting trends to look out for in 2023 will be the increased use of automated chatbots.
Thanks to the growing popularity of AI and bots, we can expect automated chatbots to become a part of everyday life in the coming years.
As such, they will become an increasingly popular part of texting, providing users with everything from weather updates to stock prices to information about their health.
Automated chatbots are incredibly useful for marketers, allowing them to deliver high-quality content to customers quickly and conveniently.
For example, if a customer texts a business to ask when they will provide a product, then the business can use a bot to send back the exact date—no human interaction is needed.
- Multimedia Messaging
Another significant texting trend for the future of SMS marketing is the increased use of multimedia messaging.
Because of technological advancements, we’ve reached a point where mobile users expect to be able to do more with their devices than ever before. That means visuals and multimedia are becoming increasingly important in the world of digital communication.
As the use of multimedia messaging increases, SMS marketers can expect the content they send to become more visual and engaging.
In addition to photos, marketers can also use video and GIFs in their SMS marketing. And as these forms of multimedia become increasingly popular, we can expect them to become even more important in communication.
- Long-Form Texting
With the rise of chat apps, long-form texting has become increasingly popular.
For example, WhatsApp, one of the most popular chat apps, recently began allowing users to send messages longer than the previous 160-character limit.
Now, users can send messages that are up to 1,000 characters in length—which is enough room for a short article.
And as long-as-texting becomes more popular, we can expect it to become an even more critical part of the SMS marketing landscape.
Long-form texting can be used to provide customers with more detailed information and offer more engagement opportunities.
For example, if a company wanted to send customers a blog post that was longer than what could be sent as a text, it could break it up into multiple messages.
- Text Analytics
More businesses are turning to analytics to understand how their customers engage with their content and brand.
And as businesses continue to collect data, analytics will become even more important for SMS marketers.
Text analytics can be used to gain insight into everything from the frequency and length of customer conversations to the types of content customers interact with most.
Text analytics can provide insight into the most effective content driving customer engagement. This data can help marketers improve their marketing efforts and tailor their content to their customers.
- Rich Communication Services (RCS)
RCS is a newer version of SMS that includes additional features like group chats, read receipts, and a wider variety of emojis.
As RCS becomes more popular, SMS marketers can expect to see an increase in the number of features available in their communications.
For example, marketers could use RCS to tell customers when their orders have been fulfilled.
This type of communication can help make the customer experience smoother and more convenient. In addition to improving the customer experience,
RCS can be a great way for marketers to stand out from their competitors. Since only some businesses have switched to RCS, those who do will have an advantage over those who don’t.
Stay Ahead of the SMS Marketing Curve with RingBot!
By keeping an eye out for these trends and incorporating them into your communication strategies, you can better engage with your customers and improve the effectiveness of your marketing efforts.
RingBot.io’s SMS marketing features align with the current and future texting trends in 2023. Some of the key features and how they relate to the trends include:
- Automated messaging using chatbots: RingBot provides a chatbot builder that enables businesses to automate their messaging, increasing efficiency and freeing up resources.
- Personalization and relevance: RingBot provides a segmentation tool that enables businesses to target their messages to specific groups based on customer data, ensuring personalization and relevance.
By providing these features, RingBot.io helps businesses to stand out in 2023 with SMS marketing, delivering high-quality and personalized experiences to their clients.
Contact us today to learn more!