Are you looking for the best ways to connect with your customers? Text messaging might be the strategy you’re overlooking and underutilizing.
Nowadays, people are more comfortable communicating in a digital manner than speaking face-to-face or over the phone. 41% of customers would rather receive updates from brands via SMS, compared to email. What’s more, 66% prefer receiving notifications via text.
This is why so many businesses have found success in SMS marketing. If you haven’t tried SMS marketing yet, here are three steps you can take to elevate your business!
1. Announce Launch and Promotions
One of the most important things you can do with text messaging for business is to announce new products or services, promotions, and events.
It’s a great way to build excitement around your brand and encourage customers to engage with your business.
With SMS marketing software, you don’t have to pay for billboard ads or print publications to tell people about your latest deals or products.
You can send a quick text to your subscribers to let them know what’s going on. SMS software can help you connect with customers without breaking the bank.
If you have a monthly webinar series about your products, it might be worth sending an announcement about that upcoming webinar via text message. Or if you have a special offer running on one of your products, now’s the time to let people know about it
2. Build Your Subscriber List
Another way to use text messaging for business is to build your subscriber list with content-rich messages.
Building your subscriber list can be beneficial because it allows you to create a direct connection with your customers.
You can send out promotional messages that include offers or deals, or just ask subscribers to opt-in and join your list so you can keep them updated on what’s happening at your company.
Don’t just send out generic messages announcing new products and promotions; send out useful information that will help people learn more about what you do and why they should buy from you.
You can let customers know that they don’t need to input their email addresses to receive discounts and news from your brand. This is a great way to incentivize customers to sign up!
3. Provide Customer Service
Texting is also a great way to provide customer service because it’s quick and easy for customers who are on the go. You can use text messages to answer questions, solve problems, or even give feedback about what they might like to see in the future from your company.
If a customer has a question, they can simply text your business directly. This can allow you to answer their questions in real-time, rather than having to dedicate employees to answering questions via email.
Or if a customer has a problem with one of your products or services, you can use text messaging for businesses to reach out to them.
Sending text messages can be a way to ensure that your customers are happy and satisfied with your company.
Why Should Businesses Use SMS Marketing?
- SMS marketing is incredibly cost-effective. It’s one of the most affordable ways to reach your target audience and build brand loyalty.
- SMS marketing also has an extremely large reach compared to other types of digital marketing such as email or social media posts. While these other platforms may give you access to more targeted audiences, they often come with steep costs or require you to pay for ads.
- Anyone can receive messages from an unknown number without having any sort of interaction with them beforehand. They will still be able to open up their phone and read messages sent directly from brands.
- It’s quick and easy. With SMS marketing software, you don’t have to spend time setting up an elaborate campaign or waiting for an approval process.
Get Started with SMS Marketing Today!
Help your clients get more results through SMS marketing. With our white-label text messaging services, your clients can enjoy time-saving automation, reach international contacts, customizable widgets to match their brand, and more.
If you’re ready to invest in SMS marketing, white-label your SMS marketing with Ringbot!