So, you’ve just started your own marketing agency. Believe it or not, most dreamers like you haven’t even gotten past that stage. That first step must have taken a lot of courage to do so, so allow us to bid you sincere congratulations.
We bet you’re riddled with excitement and anxiety as you navigate your working relations with your first few clients and employees. You also were probably mostly up last night thinking of what’s next. We get it. Venturing into marketing is tough, especially now that the industry has been becoming more digital as of late. Not only that, clients are now a bit more discerning when it comes to solutions and offers. We’ve witnessed many account managers rant as clients look for the next best thing to integrate into their media plans.
Worry not as we compile a few of our suggestions that you may consider now that you wish to scale your agency:
Invest in a High-Quality Website
You’ll be surprised to hear that some agencies function without a website, and we’d dare say that that is a surefire guarantee to get fewer interactions as you’d like. These days, brand discovery happens online most of the time, so having no website would be quite a miss.
Also, consider that your prospects hardly leave their building searching for the next supplier or agency to hire. Knowing, leaving your online presence behind would be a big loss income-wise, so building a website is a must before officially launching your agency.
Even better, invest in top-tier websites that offer automation, especially for lead generation. Make sure that the website server you’ll tap supports integrations with well-known tools for ease of use.
Build Value Among Your Specialized Services
Take some time and analyze your best services. Sure, we trust your flexibility. We’re pretty confident that you’ve put a lot of effort into giving the best solutions to your clients. But almost all agencies have the bread-and-butter services they build upon during pitches, especially when establishing portfolios. Make sure to set those two or three solutions apart.
Instead of offering the full range of marketing services, this has another benefit: You can create a focal point on these business processes rather than spreading them among your agency’s team of marketers and developers. That way, you can conserve your efforts as you scale up with minimal risks as time goes by.
Improve and Optimize Your Bread-and-Butter Services
Now that you have your specialized service picked out, it’s time to focus on making the best out of the sale. Placing yourself as a potential market leader in your chosen niche is only half the battle. Make sure you walk your talk as you take on tasks and projects.
Again, we trust that you can definitely do the work. But a better tip is to go above and beyond the call of duty. Say your client availed of your top-tier PPC services. Don’t stop at delivering high-quality conversions to their site. Aim higher by incorporating SEO keyword feedback for a fully fleshed-out strategy. And while you’re at it, consider cross-selling SEO as another service during a performance review.
Leverage on Automations and Workflows
Calling back on our website advice, we talked about opting for website servers with a higher propensity for integrations. The advantage this brings about benefits not only curious potential customers but also the agency. Workflow automation tools like Zapier allows website builders to capture leads and integrate them into other modes of marketing – like newsletter sign-ups and the like.
This is a smart way to re-engage your prospects and potentially upsell other services to them in the future. Having access to these first-party data will also give you insight into your prospects’ behavior and nurture those to conversion once a lead takes place.
That said, take those leads seriously and nurture them into conversions. Now that we’re on the topic of automation, we know a nifty tool that can help you with that. RingBot has been in the business for quite some time now, offering lead-generation solutions for busy startup owners like you!
Have you ever found it hard to stay active online as you build your solutions in the background? Worry not, as its SMS and Email management platforms are built to engage leads in the most organic-sounding way possible. All you have to do is set up dynamic automation that will respond to incoming texts and calls with pre-set sequences that get prospects engaged
Grow Your Business with RingBot
You’re all set to become the next best thing in the marketing industry. And with that, we encourage you to get RingBot as your trusty sidekick. We’re sure these suggestions will start an efficient system within your team without sacrificing customer satisfaction. So strike the right balance now and give RingBot a try.