With the rapid growth in the digital scene during the pandemic, the demand for digital marketing services rose as clients navigated a contactless world.
Clients here and there got creative with their digital executions. A classic example is the steady growth of SMS software. Interestingly, its demand has yet to dwindle down even as the outside world regains its crowd. In fact, the digital marketing industry market is further expected to grow and reach a value of around USD 671.86 billion by 2028.
Safe to say that the lines between the real and digital worlds are blurring by the day. Businesses need to keep up with the times to stay competitive, and you know one of the best ways to do that is through digital marketing. But what if you’re not sure which industries a marketing agency like yours should target?
Well, let us tell you that it’s all about finding where there is opportunity and growth potential. You need to know which industries are likely to have higher ROIs from SMS marketing in 2023. And we’re here to share with you some of my best insights when it comes to selecting the right target industries for your marketing efforts this year.
Overview of SMS Marketing and Digital Advertising
The digital landscape is always changing, and companies need to be on their toes if they want to keep up. SMS marketing, also known as text message marketing, is the latest trend for businesses looking to connect with their customers in this ever-evolving world. By leveraging the power of mobile phones, businesses can reach out to potential clients and keep them informed about their new products and services.
SMS marketing is an efficient way for businesses to increase customer engagement and build relationships with their customers as it has a high open rate and allows for an instantaneous response from the customer. With a simple click of a button or swipe of a finger, your customers can have instant access to your company’s latest products and promotions. Moreover, digital advertising such as paid search and display ads are powerful tools that can help reach your target audience more effectively and cost-effectively.
By combining SMS marketing with digital advertising, companies can ensure that they are keeping up with changing trends while providing their customers with an exceptional experience. Knowing which industries are the most likely to see success in 2023 is key when it’s time to make decisions about allocating your resources; so, let’s get started!
Identifying and Attracting Industries for SMS Marketing in 2023
If you’re looking for the best industries for SMS marketing in 2023, you’ll want to consider those that attract heavy consumer spending and have a large customer base. This could include industries like apparel, health and beauty, automotive, and travel. For example, apparel brands can use SMS marketing to provide customers with exclusive discounts or product notifications.
In the health and beauty industry, SMS marketing can be used to offer special offers to customers interested in health-promoting products such as vitamins and supplements. Additionally, with the growth of ride-sharing companies in the automotive industry, customers can receive notifications about promotions or discounts related to their rides. Finally, travel companies can use SMS integrations to keep their customers informed of upcoming deals or offers related to flights or hotels.
By researching and targeting these high-spending industries with effective SMS campaigns in 2023, your business will be well on its way to securing its future success!
Financial Services and Insurance Industries
These days, customers in the financial services and insurance industries expect a lot from their providers—after all, they’re trusting you with their money and safety. That’s why it’s important to stay ahead of the curve and offer your customers innovative ways to connect and engage with your brand.
For financial services and insurance businesses, SMS marketing is one of the best ways to ensure that your brand stays top of mind. According to a recent study, 78% of people prefer texting over any other form of communication, so it makes sense to leverage it for customer engagement.
Plus, you can use SMS for all kinds of things—everything from automated reminders about upcoming payments or policy expirations to custom promotional messages about new products or special offers. You can also use it for customer service inquiries and even surveys, so you can get valuable feedback from customers about their experience with your company.
By taking advantage of SMS marketing in 2023, you’ll be able to offer a personalized and efficient experience to customers in the financial services and insurance industries—helping you stay competitive while growing your customer base in the process.
Pharmaceutical and Healthcare Sectors
Looking for industries with a promising future? You can’t go wrong with the pharmaceutical and healthcare sectors.
As medical advancements continue to revolutionize treatment, the number of information-seekers in these sectors will only increase. And SMS marketing is becoming an indispensable tool for managing brand engagement. Customers are increasingly looking for information on services and treatments—SMS marketing offers an efficient way to provide updates, announcements, and other helpful reminders.
Plus, with SMS messaging being incredibly popular among most age groups, pharmaceutical and healthcare companies can reach their target audiences quickly and conveniently. It’s now easier than ever to keep customers informed about health updates, drug recalls, prescription alerts, new product launches, discounts on medications, etc.
Here are some of the ways that SMS marketing can help your clients get the most out of their e-pharmacy or healthcare services:
- Sending relevant content LIKE health tips and diet recommendation
- Offering discounts on medications
- Increasing customer engagement through contests and polls
- Keeping customers informed about drug recalls
- Increasing visibility through targeted campaigns
- Sending appointment reminders
- Analyzing customer trends
With SMS marketing increasingly gaining traction in the pharmaceuticals and healthcare industries, it’s no surprise that companies are looking for more effective ways to engage with their customers—and your services should provide them with exactly that!
Technology, Media, and Contactless Service Sectors
The Technology, Media, and Contactless Service Sectors have been on the rise lately, and it looks like they’re here to stay. With the rapid growth in digital technology, SMS marketing is a must for businesses in these sectors. Here’s why:
- People in these industries are usually tech-savvy and active on their phones. SMS messaging is an efficient way to get them the info they need in a timely manner.
- For contactless service businesses, SMS can be used to send out reminders about appointments, online orders, or even project updates.
- You can also use SMS to reach out to potential customers quickly and easily. This is especially useful for companies that rely heavily on social media marketing, given that this audience is often more difficult to engage with traditional advertising techniques.
In short, if your business works within Technology, Media, or Contactless Service Sectors, then investing in SMS marketing is sure to pay off in the long run. With its ability to quickly reach your target audience with important updates and reminders, you will be able to build better relationships with them and keep them coming back for more!
How to Make Your Marketing Agency Stand Out in 2023
If you want your marketing agency to stand out in 2023, you need to focus on the industries that are likely to see the most success with SMS marketing. This includes industries like e-commerce, travel and hospitality, financial services, and healthcare. Here’s why these industries have an edge:
E-commerce
E-commerce continues to be one of the most successful industries for SMS marketing. With more people turning to online shopping for their needs, businesses in this sector need to stay competitive by offering personalized deals and promotions via text messages.
Travel & Hospitality
As more people look for ways to travel safely during COVID-19, the travel & hospitality industry has been at the forefront of utilizing SMS marketing campaigns for increased customer engagement. By leveraging text message campaigns, businesses can share crucial updates about their services as well as offer customers discounts or special promotions.
Financial Services
The financial services sector is another industry that can benefit from SMS marketing. By utilizing this platform, banks and other financial institutions can easily reach out to their customers and let them know about new products or services they offer or any changes they make to existing policies.
Healthcare
The healthcare sector is another industry that has seen success with SMS marketing campaigns. Healthcare providers can use text messages as a way to easily communicate important information like appointment reminders or changes in policy due to COVID-19 regulations quickly and efficiently to their patients.
Put Your Best Foot Forwards with Ringbot
SMS marketing has proven to be a valuable asset to many businesses over the last few years and its momentum is sure to continue in the future. With the right strategy and the right industries, your business can take advantage of this technology to create engaging experiences and drive more sales.
We highly suggest going after the industries we mentioned as 2023 prospects as they would most likely give your business some edge with a powerful client roster. Now to win these, make sure you have a good weapon in your arsenal like Ringbot. It has all the features needed to launch outstanding campaigns across all industries. From your basic email marketing efforts, to advanced-level automated prompts, Ringbot’s got you covered! So why not start attracting your next valuable assets today? Sign up for a Ringbot free trial now as your first step to an excellent roster.