The sudden increase of people staying indoors has led to a major shift in lifestyle – everything and everyone went online. Yet, as the world is becoming more digital, people are also craving more genuine connections. In the field of digital marketing, connection drives more revenue. Building a relationship with consumers improve customer loyalty and retention.
Consumer loyalty isn’t something you can achieve overnight – it takes time, effort, and repeated meaningful interactions. One way to get closer to your goal is through SMS marketing. Here are some effective SMS marketing strategies to improve customer loyalty:
1. Create a Loyalty Program
Loyalty programs give your consumers a reason to keep coming back to your brand. You can give frequent customers exclusive perks such as discounts, freebies, and early access to new products, or give them points for every purchase. Reach out to your SMS subscribers and send a tailored text message stating how your loyalty program works and the types of benefits they can expect.
2. Encourage Referrals
Urge your existing subscribers to invite more people or tell others about your brand in exchange for a discount or free merchandise. Refer-a-friend programs are a lot more powerful than you think – there is nothing like a word-of-mouth recommendation.
3. Personalize Content and Recommendations
Get to know your consumers. You can do a survey o let them take a quiz about their current hobbies, favorites, diet, goals, or anything related to your brand. By doing this, you can recommend a custom product or service that’s appealing to them.
4. Send Point Balance Reminders
When you let your consumers know that they have enough – or almost enough – loyalty points to earn an exclusive reward, it can motivate them to make their next purchase. Be sure to remind them every once in a while. For example, after every purchase, inform them about their current point balance, what can be redeemed, and how much more they need to get it.
5. Celebrate with Special Offers
Aside from the regular discounts, you can launch special discounts during back-to-school months, women’s month, military appreciation month, pride month, holidays, and other similar events.
Ready to earn more loyal customers? To create seamless SMS loyalty program experiences, check out Ringbot!